Shaan Puri

But I have a process, and I would like to explain my process to you, and then maybe you can give me a process that I can use at home to be a better namer.

So when I write, up top, I have general knowledge, which means I'm reading books constantly, and they're on any topic that I like, and I'm generally learning.

Then when I have a project, I get specific knowledge, so I dive deep on that one thing so I can learn.

Then I get my draft out.

And my draft, I know it's going to be horrible.

And I just, I say, I don't care.

I'm just going to like, just get horribleness out there.

Then I do what's called the incubation period.

So I drop it and I go for a walk.

It could be a one hour walk or it could be a 24 hours or I could come back to it in a week.

But some amount of period, because that's like when those weird shower thoughts happen.

And I think there's a reason for those shower thoughts.

And then finally, I'll do the edit.

And the edit is where brilliance comes up.

And this process, I just stole.

I think I stole from David Ogilvie, where he said, I'm not even a good writer, but I'm a world-class editor.

Is there a process?

Let's say I have a new company.

I have a fiber company.

Is there a process that I could do in five days that you could bullet point out of like, if you do this, this, this, and this, you'll be 80% ahead of where most people are.