Shaan Puri

I want to ask you about this.

This was like the most brilliant slide because I'm pretty obsessed right now with, at my company, like getting people to be creative because a lot of times the founder is the creative person, but...

that doesn't particularly scale past a certain size.

You need to empower others.

You have this really cool slide and you call it the comfort trap.

And it basically says, there's the tension zone.

This is where half the team hates what you're doing or hates the name.

The energy is high, but it's very polarizing.

And then below that, when things get incredibly familiar, but have very little distinctiveness, that's when things get invisible.

You're in the invisible zone.

There's a lot of consensus.

It's a safe choice.

And basically, it's not remarkable at all.

This makes a lot of sense.

How do you A, convince people just to go with it?

Like, I know you think this is a bad idea because it's dangerous or it's different, but just go with it.

And how do you convince yourself maybe to like release things that are polarizing?

Andy Grove being the former CEO of Intel and he like wrote the book on like management.

Right.

If you were to run for president, do you think that you could take your naming ability and come up with cool slogans?