Shaan Puri

Can you teach us some of the tactical good decisions that made a difference for you and actually building the app, right?

We're kind of glossing over the fact that like you built this app.

A lot of people build apps, but your app actually started to work and grew and scaled a lot.

We talked about this a lot on the first episode about your TikTok strategy, how you basically...

you know, would message tons of people, have them create content that would be talking about the app in an organic native way.

And then that would lead to awareness and downloads of the app.

But are there like small things like, you know, either product decisions or like a marketing hook that you stumbled into that kind of changed the way you guys thought about things?

Oh, we thought it should be X. And then actually we, I remember one day we realized this other thing was the way to do it.

Can you tell a story like that?

I love those stories.

Yep.

We met him while he was filming.

We were at his studio.

My friend has been locked in this gym for 100 days now.

He's got 200 more to go.

We went and visited him in the zoo.

What are you studying?

Are you like rocks for jocks type of schedule where you're like, I'm an athlete here and just, I need to pass.

I'm impressed with your decision-making.

Like even just that little thing of like, you know what, like business would be the kind of maybe obvious choice for you.