Shaan Puri

I will fist fight anybody who disagrees with me on that.

Go to mercury.com slash personal and learn more.

Mercury is a FinTech, not an FDIC insured bank.

Banking services are provided through Choice Financial Group and column NA members FDIC.

What's your framework you use to think of, you use to filter good, bad idea here?

Is it, I work backwards from the ad.

You know, I think about what the TikTok would be.

And if it makes for a juicy TikTok, then it's going to be a good app.

Or is it, I want an app that makes you money or helps you, you know, stop a problem or start a thing that you want to do.

Like, I guess, walk us through how you think about these.

Yeah, that's so funny.

That is the first thing.

Oh, that already exists.

Okay, so we're looking for non-existent business ideas.

You know how few ideas fall into that?

I mean, there are some that are in that category, but that doesn't describe most.

That's a pretty crazy mistake that people make.

I think I was until literally last year.

By the way, it was exactly as much of a pain in the ass as I thought it would be.

It was horrible.