Shahed Khan

And that's why we feel, you know, with video and as more companies are becoming remote and distributed, you know, synchronous calls aren't always the best answer.

So sending an asynchronous quick message that takes you just two minutes, three minutes to record tends to be the better option.

Yeah, right now, so it's completely free user growth.

As we've been launching experiments, we haven't necessarily paid anything

There hasn't been any paid marketing done on our end.

It's normally been like the community has been talking about Loom.

And if I'm a designer at one company and I hang out with one of my other designer friends, I'll bring it up in conversation.

So word of mouth is also very key for us.

Is there a paid model though?

So right now we've been completely bottoms up.

And actually as of February 19th, we just launched Loom Pro, which is our first premium product.

Okay.

So it's at $10 per user per month.

And that basically allows you to do things on top of the existing free products, such as if you're a salesperson and you record a video for one of your clients, you

and you're trying to upgrade them, or if you're recording a video for a lead and you're trying to convert them, you can basically attach a button at the end of your video that'll allow them to go straight to, say, your upgrade page.

So there's a lot of things that we're allowing.

We're trying to take the behavior of people recording videos and making them more tactical in nature.

So there is a call to action or there is analytics

in terms of who watched the video, how long they watched it, and where they fell off.

So we launched Loom, the product itself, June of 2016.