Shalise Tansey

Is it that combination of the carbohydrates?

And the fats in the potato chip that want us to eat more of it?

So going back to the crunch because the fact that companies research even just the sounds that foods make, that is fascinating.

I never knew that companies were actually going out of their way to make food sound more appealing.

How long has, is this something that has been going on for quite a while?

What kind of techniques have the food industry or the UPF industry, what techniques have they taken from tobacco companies to actually market these products to not only us, but to children?

Former US President Ronald Reagan and actor Charlie Sheen are just a couple of examples of famous people who've featured in cigarette ads in the past.

The products have been positioned as desirable or cool, and they've even been suggested as a Christmas gift.

UPF ads are not so different.

Think bright, colourful boxes decorated with cartoon characters containing lunch bars.

So could we one day see these food ads regulated the same as tobacco companies?

These ultra processed foods sometimes come with labels on the front that say no artificial colors or flavors, no added sugars or that they're all natural.

Are we being misled by these labels that they're putting on this packaging?

Absolutely.

Because these foods are so readily accessible, in your conversation piece, it was stated that 70% of packaged food products on our supermarket shelves are ultra-processed foods.

And they're so, I think when it comes down to being, for instance, a parent or someone who's on the go, they're so easily accessible and also a lot cheaper than whole foods.

How are we as consumers meant to purchase the more whole food, healthier option when these options of ultra processed foods are so readily available and so much cheaper?

And what can the government do to help make these foods more readily accessible or reduce consumption of ultra-processed foods?

And Kelly, are you tired of having to kind of get these messages out time and time again?

That's it for today.