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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

There was a culture war.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

So Harrison brought a group of Oreida managers to Florenceville and walked them through the operation, told them about the company and where it was going.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The Oreida people were surprised by the roll-up-your-sleeves attitude by senior executives who knew the details of the production line, not just the P&L.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Most of the managers who made that trip were still with the company a decade later.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Within a year, the integration was largely complete.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

$500 million investment was repaid in about three.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The dream Harrison had written into that 1981 memo

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

A single sentence about finding an American company and paying top price had come to pass.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

They showed they were not wed to any one playbook and they could adapt to the opportunity.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

By McCain's 50th anniversary in 2007, the numbers told the story.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

$6 billion in annual revenue, 57 factories across six continents,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

and the United States, at last, was pulling its weight.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

By the time America was won, Harrison was in his 70s.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He'd been building for more than four decades.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He'd always wanted to write a book about entrepreneurship, but he never got around to it.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But over the course of this story, he developed a set of operating principles that carried him through every chapter.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Number one,

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Avoid competition when you can.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He saw that Canada had no frozen fry producer and built one.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He saw that Britain had no frozen fries and shipped them over.