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Shane Parrish

👤 Person
14032 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

That's follow through.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

But the real breakthrough came from a story she'd heard about an efficiency expert named Ivy Lee and an industrialist named Charles Schwab.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

Lee walked into Schwab's office with a proposition.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

He told the president of Bethlehem Steel that he could increase his people's efficiency by spending just 15 minutes with each executive.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

Schwab looked at him and asked the obvious question.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

How much will this cost me?

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

And Lee's answer will surprise you.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

He said nothing unless it works.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

In three months, you can send me a check for whatever you feel it was worth.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

So Schwab agreed.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

And Lee met with every executive at Bethlehem Steel and asked them to make a promise.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

For 90 days before leaving the office each day, write down the six most important things you need to do tomorrow.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

Number them in order of importance.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

The next morning, start with number one, finish it, scratch it off, move to number two.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

If something doesn't get done, put it on tomorrow's list.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

That's it.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

That is the entire system.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

ninety days later schwab sent ivy lee a check for thirty-five thousand dollars lee had taught them follow through and schwab believed it was worth a fortune

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

I was so impressed by the story's message Mary Kay wrote that ever since I've made up my own daily list and it's worked out wonderfully for me.

The Knowledge Project
Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

Remember, she was sleeping five hours a night, working from five in the morning until 10 at night.