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Shane Parrish

๐Ÿ‘ค Speaker
15908 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He genuinely liked farmers and farming.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Employees told stories of his habit of stopping his car on country roads to watch a crop being planted or harvested.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

He'd get out, talk to the workers, tell them what a great job they were doing and thank them.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Potato farmers to Harrison were the salt of the earth.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Potato farming was real economics, a real product you could

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

plant, grow, process, and sell, something that couldn't be duplicated in the financial markets or in government.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

His son Mark tells of the satisfaction Harrison got from driving around Florenceville, pointing at newly repaired houses with fresh paint and a new car in the driveway.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Before McCain Foods, he would say the houses around Florenceville were leaning.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

No more.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

People had jobs now.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

People had income.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

that's what it meant to him it wasn't the billions not the factories on six continents it was the houses that started getting repaired harrison mccain died in 2004 at the age of 77. he and wallace had built one of the greatest businesses of the 20th century together but they were also brothers and no family that builds something this large gets through it without scars the short version is they disagreed over succession harrison wanted professional management to run the company after they were gone

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Wallace wanted his son, Michael, in charge.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

In October 1992, without consulting Harrison, Wallace publicly announced that Michael would lead McCain Foods U.S.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

operation.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The move broke something between them that never fully repaired.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

The dispute went to the court and to arbitrators.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

Harrison eventually won the governance battle, but the cost to the brothers was well beyond money.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

People who worked with Harrison used words like energy, determined, inspiring, enthusiastic, and charismatic.

The Knowledge Project
[Outliers] Harrison McCain: How to Create Demand for Something Nobody Wants

But they also said headstrong and at times unreasonable.