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Shankar Vedantam

๐Ÿ‘ค Speaker
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13133 total appearances
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Podcast Appearances

Hidden Brain
Group Think

So what type of abstract art they liked.

Hidden Brain
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And these young people didn't know these artists at all.

Hidden Brain
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And in fact, it didn't matter who they actually liked.

Hidden Brain
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He just flipped a coin and gave them false feedback anyways.

Hidden Brain
Group Think

And what he found is that the moment that you're part of a team or part of a group, you will give more money to members of your in-group and less money to the out-group, even if you never interact or meet those people, even if you never expect that they'll meet you.

Hidden Brain
Group Think

And the thing he also found is that what people really care about is maximizing the difference in money they give to the in-group and out-group.

Hidden Brain
Group Think

So they'll actually give in-group members less,

Hidden Brain
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If it means giving out group members even way less.

Hidden Brain
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And this is something, you know, that you might be skeptical when you hear these results.

Hidden Brain
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And then I ran studies like this, you know, in Canada and the U.S.

Hidden Brain
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at many universities and online.

Hidden Brain
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And I've seen this same pattern over and over again.

Hidden Brain
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The moment that people are assigned to a team or a group, even though they often can know it's a coin flip that's determining this, means that they like those people more.

Hidden Brain
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They want to be friends with them.

Hidden Brain
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It shapes their automatic evaluations of those individuals.

Hidden Brain
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And we ran a study where NYU students thought they were interacting in economic decisions with members of NYU, which is members of their own in-group, or Columbia, which is a high-status school across New York City.

Hidden Brain
Group Think

And what they did was they would give more money to NYU students and Columbia students.

Hidden Brain
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But what was even more interesting is when they saw NYU students win money, they actually had a brain response that suggested that they were feeling as if they had won the money.