Sharon Terlep
speaker
67 appearances
3 recordings
1 series
first heard Apr 2025
last heard Aug 2025
Sharon Terlep’s voice in public audio — every appearance, attributed to the second.
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Appearances
Ford says they're overhauling both the way this truck is built and the way it's made with the goal of making an electric truck that has a lot of features, has a lot of technology, is nice to drive, but also is affordable in the realm of EVs.
If you talk to Ford, if you talk to many other auto executives, they'll say EVs eventually will be the future.
And the issue that they had with the regulations is that they are not making EVs profitable right now.
They're not something consumers are willing to pay for right now.
So right now, they're able to make a lot of money on big trucks and SUVs.
But it's a balancing act because they also believe that down the road, and we already are seeing this happen in markets all over the world outside of the US, EVs are becoming a bigger and bigger part of what people are driving.
It's a big risk.
The CEO, Jim Farley, underscored that.
I actually asked him what the biggest risk was, and he kind of ticked off the whole list of things that they're doing differently in this vehicle in terms of things that could possibly go wrong because...
A lot of these things are new for Ford, and it's a big investment.
They're spending $2 billion on this factory.
They are spending $3 billion to develop the battery that will power this line of vehicles.
Ford lost $5 billion last year on EVs, and they've said they expect to lose even more than that this year.
So already EVs have driven big losses, and so they need to turn it around.
And for Detroit, gas guzzlers reign supreme once again.
They're talking about a world in which they can shift some of these huge investments that they've made in EVs and putting some of that money into
into gas-powered vehicles, V8s or SUVs or pickup trucks.
It's Wednesday, August 6th.
Sharon, how did we get here?
Certainly, there has been a much slower pickup in demand for EVs, and that is something that's been happening over more than the last year.
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