Shashir Mehrotra

I'm not really trying to say you have to or you don't have to.

I think it's an expansion opportunity.

I'm not really here to defend what some other company is doing with content.

What's happening there is happening there.

I'm just saying creators feel that pressure.

We recognize it.

I think there's an opportunity.

I had one creator tell me that their traffic in just the last year from Google is down 50%.

They said the AI overviews and so on, traffic is down 50%.

They sell books.

And my reaction to them was, that really sucks.

I mean, I understand why that really sucks.

I would also tell you, if you're a book author,

like waiting for people to search your name on Google has got to be like the least good way to monetize your expertise.

So now let's talk about how we can take what you do well and get it in front of people in a way that creates value in a different way.

Maybe we can do it in a way that isn't tons of incremental work for you and brings you a new type of opportunity.

And I think platforms like ours are going to give that opportunity to people who choose to take it.

I personally think it's a little overstated.

I'll give you my view of it.

So I think that there's a lot of software.