Shashir Mehrotra

There's also the ability to sell products.

And as old as time has been the ability to sell products.

And in the middle is the ability to build connection.

And I think those products tend to do a lot of work with subscriptions.

I mean, it's interesting when we think about some of my favorite creators,

Many of them subscribe to the 1,000 fans theory that if you can get 1,000 people to pay you $100 a year, you all of a sudden have a $100,000 business.

And I think that there's a whole class of people for whom they've decided, I can either go somewhere where I get a little bit of money every time somebody happens to blink and look at me, or I can get them all the way down the funnel to buy my hamburger or my water bottle.

Or in the middle is I can build a deep enough connection with a person that they're willing to pay me a substantial amount of money on an ongoing basis, and I don't need a lot of them.

And if I can do that, then I can build a real business out of it.

And there's some fantastic creators who have done a really good job of that.

many of the ones I'm sure you know.

I think what I'd like to do, what we're trying to do with Superhuman and our agent platform, is enable people to build that level of connection.

I mean, a lot of them are doing newsletters.

I mean, it's very meaningful to say, I got a newsletter.

It's 100 bucks a year.

Here's how you can do it.

1,000 people gets me to 100 grand.

10,000 people gets me to a million bucks a year.

Feels like a meaningful connection.

In our case, I'm saying, AI is going to allow us to do more than show up in your inbox.