Shawn French

A lot of people say, well, I don't just send DMs.

I just show up and like, no, no, no, no, no.

I built a whole team to support me, to help me grow my brand, improve my image.

And it's everybody in the background doing amazing work, even down to my production team that creates amazing visuals and clips and gets everything out on time, spends time on... My partner does the show notes and he does the graphics for the

the YouTube thumbnail, the cover, like all these things are working and these people are helping me grow this thing.

So everything put together, but really it was about me trusting somebody and knowing that I needed publicity, knowing that I needed news media, knowing that I needed all these things.

And there was a time where I was just wearing a hat on my show and I was wondering why I wasn't going anywhere.

Right.

And there was no brand.

It was a cool podcast.

It was neat.

It was a hobby.

But the moment that I changed my image and changed how I operated in my discipline day to day, investors came, partners came, and it all started to work together.

And then it gave me the opportunity to go, okay, now, now I can go find a great publicist.

Yeah, so thank you for that.

Yeah, the origin story of The Determined Society also started like Jenna Kutcher's.

It was in my car.

I had an iPhone.

I was talking into it.

Some of the milestones, well, the first milestone was recording that show.