Shawn French

It's something that I don't want to do, right?

And so those are all little things that I've outsourced and pretty much everything, I would say, mostly other than the back-end conversations with Valerie, my partners.

That was another big thing.

Marina and Brad Miller, Pat Sickens, Roman Gailey, my wife's involved.

Without my partners...

I would be a hot mess.

I truly would.

Instead of being prideful, I'm like, I own this 100%.

Because 100% of zero is still zero.

So those are all the things that we've outsourced, right?

And to the point now where, you know how it works, I don't even hunt for my own campaigns anymore, right?

Like we have people doing that.

And it's great because then I can focus on this.

It's tactical.

It's a tactical business, right?

I think doing all those things to your point at the very beginning made me better.

It helped me grow exponentially because if you look at it like four years in and we're doing the numbers that we're doing with no marketing, I still haven't pushed the button on marketing.

I know, right?

I know.

She's like, dang it.