Shawn Riegsecker

That specific impression on your website, it goes through and in, you know, milliseconds, you know, multiple auctions across the internet, people bid and they actually buy that one impression.

Now we're processing about 3 million single queries and auctions every single second of every single day.

At the same point, we have to store,

audience profiles.

So we have, we're storing about 7 billion audience profiles in what we call hot, you know, it's hot storage.

They've got to be able to be fired at at any single second.

And all that together just creates a huge, massive infrastructure challenge for us.

Yeah.

And it's a relative statement.

So we've raised 52 million, uh, in three different rounds, starting with our angel round or C ground.

Um,

Relative meaning that we've raised a hell of a lot less than almost every other competitor inside of our space.

From a philosophical perspective, and I talk to entrepreneurs all the time and I say, look, you know, there are muscles you can build inside your organization.

OK, one muscle is I'm really good at raising capital and really great at spending money.

Or you can say, I'm actually really good at figuring out how to sell my way into innovation.

And that's the muscle that we really try to develop over time.

Most of the dollars that we've raised have gone to acquisitions of other companies.

Look, and as far as where we're at from an overall company perspective, we just launched a new product.

I think it's going to be amazing for the industry.

I think we've got a huge new S-curve that's coming into our space.