Shekhar Natarajan

So most of the companies, venture capital funds and everything is geared to solving the unknown.

Seeking the unknown, right?

Yes.

So because the payout is big and like, you know, the risk and reward is higher in that kind of a scenario.

But like logistics as a traditional world is much more of like, you know, it's underbelly.

It's very, you know, it's very costly.

It's very infrastructure intensive.

It is basically, it's a cutthroat industry.

Like, you know, like everyone tries to drag the other guy down by making more money.

If you look at any last mile company, their strategy is to lower the cost than what a FedEx and UPS does.

And that's the way they can gain the market dominance.

So we live in this world where logistics is always considered a cost function, never gets the attention.

And the only time it gets the attention is when people begin to see problems like COVID.

Supply chains became very popular.

There was a guy who was running COVID even in White House.

You know, so the investments are not as high.

And hence, basically, we miss out on the very simple things.

Like, how do you predict deliveries?

How do you drive precision in delivery?

And the boxes don't have identity.