Shekhar Natarajan
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Appearances Over Time
Podcast Appearances
And that is, you know what, that is actually the marketing strategy we have.
so i've said that without knowing that yes so uh if you're going to tell everyone they're going to die and angelic will save them no no no so so our marketing strategy has been like you know it's very interesting right um so you know our strategy has been that every time something goes wrong
we can show the world how they would have been different if this existed.
It's very easy.
Because if systems are grossly untrustworthy and are very, very episodic or very erratic, so to say, the outcomes that are going to come out of it and the consequences thereof
is not going to be a news like once in a twilight.
It's going to be like every day, every second something is going to happen.
The more the usage of AI, the more gloomier stories you're going to hear.
And while those gloomy stories are happening, we have the ability to paint the story of what would have happened if people have used this.
So our marketing strategy has been just that actually, to be honest.
in fact we took the ad that like you know uh anthropic run ran on chat gpt uh during super bowl they said like ads are coming to ai like this and like and they created three ads okay and we said great uh so you were hitting that guy and they said like you know then we there's a there's the same video the kid is asking anthropic
so what do you think should I submit the assignment and the anthropic guy says if you believe that you should submit the assignment that you should submit the assignment but I think like you should like critically think more about it it's like the typical BS that you get tell me the answer yes or no so then like you know it's a very funny ad like we actually created that ad and all AI by the way thanks to like all my genius friends
all the talent all the talent all the talent so um and and and so it goes into a ramble about like why this person should or should not give the assignment submit the assignment but we come in and say you should because this is the best you could and this is the wisdom that says you should because and then you should go do this
so our marketing strategy is if this guy beats up that guy or that guy beats up this guy both of them are equally ignorant and and and violating the trust in the laws so now we have the ability to sit on all of these guys and say like you know this is a better way to do it that's our strategy anyway so what has been the cost to you personally to get to this point uh if you look at it personally from a cost perspective
Um, which I don't, but I will still answer your question.
I had the rosiest job that you could ever find in corporate America.
I was the second highest paid executive in American Eagle outfitters only after the CEO, not even the CEO.
Right.
So, and I left everything to start this and do this because I made a promise to my son that I'm going to leave a world better than like, you know, better than what I inherited.
And whatever I am is basically all of the beautiful things that my father and my mother did.