Shelly Lefkoe

You know, the other thing is, listen to the voice in your head.

Every time you say, I'm going to.

The voice in your head will say, oh, you're not good enough or, oh, you can't do that.

Or listen to what you say when you make a mistake.

See, because successful entrepreneurs, like I use this example.

I love this example.

The first iPhone had an antenna that used to break.

I don't know if you guys remember that, but I do.

And Johnny Ive didn't say, God, I'm such a loser.

I'm so stupid.

Everybody's complaining about this iPhone.

He said, huh, I guess I'll just make an iPhone 2.

And I think that's where 2.0 came from.

Now, that phone I just showed you was an iPhone 15, and I know they just came out with the 17th.

I dropped my iPhone in the toilet and it cost me $600.

My daughter dropped her iPhone a few years later in the toilet, took it out and made a phone call.

So it's always, and I love leveling up.

I just do.

But the iPhone is leveling up.

But if you beat yourself up every time you make a mistake or fail,