Sherman Mohr

It sends us a server call and we know it's time to pay the bar.

Wow.

So literally Venmo for cocktails.

Yeah.

You know, when you click on that restaurant icon and you see that they've got a Manhattan, an old fashioned three or four cocktails, two or three wines, a couple of beers.

That is absolutely correct.

And we know who receives that drink credit.

We know when they redeemed it, if they redeemed it, where they redeemed it.

You can imagine this data that spun off how important ultimately it will end up being for the suppliers that sponsor these programs on occasion.

And it will become incredibly important for the restaurant operators.

They already have the ability to go in and see, oh my goodness, I've got 50 pending customers who've received drinks from our patrons.

And we have the ability to market to those customers, reminding them to go in and redeem their drink.

Also, if they can't redeem it, let's say they came to Nashville and didn't get to the restaurant, just to use you as a continual example, you're free to forward that drink to somebody else you may know.

So as long as that individual is 21 and is of age, you can forward them the drink that you may have in inventory.

We also have the ability to build campaigns such that

We can deploy, you know, 100, 200 drinks on behalf of a brand or a restaurant.

And those can go out through patrons, influencers, ambassadors, GMs, distributor reps, supplier reps.

Anybody who is deemed as important in the campaign has the ability to, you know, be given five or 10 of those drinks at a time.

We can measure the effectiveness of how well they shared those drinks, you know, how they'll end up actually being redeemed.

And if the campaign doesn't see a lot of uptake, the supplier doesn't lose their invested dollars.