Sherman Mohr

But there are still a lot of people drinking wine.

Oh, of course.

Yeah.

Of course.

I tell you, it's the master of pivots for us.

Our Shared Spirits app literally...

is one where we have to have restaurant involvement.

We onboard their Alcohol Bev program and it becomes easy to buy, share, and redeem spirits, wine, and beer from the restaurant all via mobile.

Basically, it's like a Venmo for cocktails.

And in COVID, that business was shut down for a few months.

We couldn't get into restaurants because they were closed.

So what did open up, because they were deemed essential, were retail spirits and wine stores.

We had connections in the industry.

My partner was with a distributor for several years.

And I pivoted from running the technology to growing a promo agency because we could still do business with suppliers and brand owners by sampling their stuff in retail stores.

So much like anything that happens in business, it was a real pivot force on us.

by things outside of our control.

And much like we all have to do on occasion, when life throws us a curveball, we can swing at it.

And occasionally we connect and we connected on the promo work and through trial and error and a lot of help from people in the industry who helped us out.

We ended up growing a nationwide company out of that.