Shervin Pishevar

And so Emil kicked off that fundraising. And this is where the partnership really took hold. And they would line up the investors outside so they all saw each other. In the hallway. Genius. And then they would have a tight deadline. Like we're raising this much. We're going to expect term sheets by Friday. So it was a very efficient process.

That series D, like a year after the series C, which Google and TPG did, that was at $3 billion. This was at $17 billion. And we started off at $10 billion. So Emil was able to negotiate from like 10, 11 billion valuation to 17 because there was so much competition for the deal. And so like Kleiner Perkins came in, Mudvarani led that deal. I think they put 100 million in at that round.

That series D, like a year after the series C, which Google and TPG did, that was at $3 billion. This was at $17 billion. And we started off at $10 billion. So Emil was able to negotiate from like 10, 11 billion valuation to 17 because there was so much competition for the deal. And so like Kleiner Perkins came in, Mudvarani led that deal. I think they put 100 million in at that round.

That series D, like a year after the series C, which Google and TPG did, that was at $3 billion. This was at $17 billion. And we started off at $10 billion. So Emil was able to negotiate from like 10, 11 billion valuation to 17 because there was so much competition for the deal. And so like Kleiner Perkins came in, Mudvarani led that deal. I think they put 100 million in at that round.

And then the SoftBank raise and the much bigger raises. And so ultimately we had billions of dollars to be able to expand around the world. And that led to the market share that Uber has today.

And then the SoftBank raise and the much bigger raises. And so ultimately we had billions of dollars to be able to expand around the world. And that led to the market share that Uber has today.

And then the SoftBank raise and the much bigger raises. And so ultimately we had billions of dollars to be able to expand around the world. And that led to the market share that Uber has today.

No, it was what was required. You know, this is atoms and bits like you need cars and people and labor and millions of them. right, around the world. And you need to be able to subsidize it to get the market share going. I mean, I remember I went to most of the city launches around the world and we came up with like a whole playbook, including getting celebrities to come in.

No, it was what was required. You know, this is atoms and bits like you need cars and people and labor and millions of them. right, around the world. And you need to be able to subsidize it to get the market share going. I mean, I remember I went to most of the city launches around the world and we came up with like a whole playbook, including getting celebrities to come in.

No, it was what was required. You know, this is atoms and bits like you need cars and people and labor and millions of them. right, around the world. And you need to be able to subsidize it to get the market share going. I mean, I remember I went to most of the city launches around the world and we came up with like a whole playbook, including getting celebrities to come in.

In my round, I brought most of Hollywood into Uber. Guy O'Seary likes to joke that, you know, I've made more people in the music industry money on Uber than they have in the music industry. But I brought Scooter Braun, Troy Carter, Ari Emanuel and WME, Sophia Bush, Olivia Munn, all invested in that Series B at 33 cents.

In my round, I brought most of Hollywood into Uber. Guy O'Seary likes to joke that, you know, I've made more people in the music industry money on Uber than they have in the music industry. But I brought Scooter Braun, Troy Carter, Ari Emanuel and WME, Sophia Bush, Olivia Munn, all invested in that Series B at 33 cents.

In my round, I brought most of Hollywood into Uber. Guy O'Seary likes to joke that, you know, I've made more people in the music industry money on Uber than they have in the music industry. But I brought Scooter Braun, Troy Carter, Ari Emanuel and WME, Sophia Bush, Olivia Munn, all invested in that Series B at 33 cents.

So they helped us because when we went around the world and we wanted to launch, it helped to have a celebrity be rider zero or rider one. So I brought Edward Norton into Uber. And so I remember for the LA launch,

So they helped us because when we went around the world and we wanted to launch, it helped to have a celebrity be rider zero or rider one. So I brought Edward Norton into Uber. And so I remember for the LA launch,

So they helped us because when we went around the world and we wanted to launch, it helped to have a celebrity be rider zero or rider one. So I brought Edward Norton into Uber. And so I remember for the LA launch,

we were like okay we're gonna have rider zero was was uh travis's parents his mom and dad and then rider one i was i was having dinner with edward and he was like i'm going surfing this weekend and i was like would you mind taking an uber suv with your surfboard to the beach and be rider one and he was like absolutely uh and so he was our rider one and we we did a blog post about that and then

we were like okay we're gonna have rider zero was was uh travis's parents his mom and dad and then rider one i was i was having dinner with edward and he was like i'm going surfing this weekend and i was like would you mind taking an uber suv with your surfboard to the beach and be rider one and he was like absolutely uh and so he was our rider one and we we did a blog post about that and then

we were like okay we're gonna have rider zero was was uh travis's parents his mom and dad and then rider one i was i was having dinner with edward and he was like i'm going surfing this weekend and i was like would you mind taking an uber suv with your surfboard to the beach and be rider one and he was like absolutely uh and so he was our rider one and we we did a blog post about that and then

And we replicated that playbook all over the world. So in India, we would launch with a Bollywood actor or a cricket player.