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Shonak Roy

๐Ÿ‘ค Speaker
348 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So depending on every school has... Sometimes one school has three different licensing models.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

Sometimes the Department of Arts and Sciences actually bought the student license so the students are directly playing.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

But maybe for another business school, they have an enterprise license where they are paying for the entire school to us.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So right last year, we had about 200,000 students who used our platform in a variety of ways.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So some of them were part of enterprise license.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

Some of them were direct student pay.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So that's a total pool.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

And in terms of our pricing, of course, if the university has adopted us, their pricing is lower than a school that is using us in a couple of courses or programs.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

Um, yeah, that's, uh, that sounds reasonable.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So for us, 200 seats, the first question is, are those 200 students in the same class?

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So sometimes we start with an intro level class where they have about 200 to 500 students in the same course.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So in that case, it would be $12.95 per student per course.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

That's how they would get started.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

If it's across five courses, so then let's say a student is going to use Yellowrick for the entire program, and they're taking, let's say, five courses for that program.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

In that case, they have to pay Yellow Dick five times.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

That's how it's designed.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So yeah, so if they're starting small, like 200 seats, that would be our out-of-the-box, essentially, conjurer price.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

But then if they scale with us, depending on how big the school is, what type of a commitment they want to make, we have contracts ranging from one year to five years.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

So depending on the size and length of contracts, we would probably give them some incentives to adopt us at scale.

SaaS Interviews with CEOs, Startups, Founders
Edtech SaaS Breaks $4m, Looking at $10m Series B Next

Our largest customer, I think, over $300,000 per year.