Shreya Murthy

So cool with the way, Joe.

Here we have some news.

In early May, a supplier delivered bad news to baking and beverage company Hello Amino.

It had run out of whey protein.

Canada-based Hello Amino uses the ingredient in all of the 30 high-protein baking mixes it sells.

Founder Ali Swift found another supplier, but it means importing whey protein isolate from the US at a price that's 50% higher and due to increase again soon.

The new whey protein delivered other complications.

It dried out the company's baking goods due to the manufacturer's different processing methods.

That's true.

A lot of different ingredients will change the output.

Not all whey is created equal.

Our pancakes came out like sawdust, Swift said.

The company plans to reformulate using different combination of proteins.

Protein has really leaked into everything.

I have not found, I've been surprised whenever I see the trend pieces about like

Protein's packed with everything.

Everything has protein in it.

Because I feel like, I don't know, it hasn't snuck into that many of the things that I eat throughout the day.

There isn't protein in my Diet Coke.

I don't know what else I consume.