Shun Lim

When it is crafted well, your leadership brand can differentiate you in a crowded talent marketplace. It quickly helps you to build trust and credibility with stakeholders because it gives people a very quick sense of who you are and why you do what you do. To quote Koji Sato, the CEO of Toyota, on this point, people do not buy what you do, they buy why you do it.

When it is crafted well, your leadership brand can differentiate you in a crowded talent marketplace. It quickly helps you to build trust and credibility with stakeholders because it gives people a very quick sense of who you are and why you do what you do. To quote Koji Sato, the CEO of Toyota, on this point, people do not buy what you do, they buy why you do it.

When it is crafted well, your leadership brand can differentiate you in a crowded talent marketplace. It quickly helps you to build trust and credibility with stakeholders because it gives people a very quick sense of who you are and why you do what you do. To quote Koji Sato, the CEO of Toyota, on this point, people do not buy what you do, they buy why you do it.

There are three key elements that make up a strong personal leadership brand. The first one is clarity. So being clear-headed about who you are, taking time to consider what is truly, really important to you, the legacy that you want to leave, what you want people to say about you. The second is congruency. The brand needs to be authentic to you.

There are three key elements that make up a strong personal leadership brand. The first one is clarity. So being clear-headed about who you are, taking time to consider what is truly, really important to you, the legacy that you want to leave, what you want people to say about you. The second is congruency. The brand needs to be authentic to you.

There are three key elements that make up a strong personal leadership brand. The first one is clarity. So being clear-headed about who you are, taking time to consider what is truly, really important to you, the legacy that you want to leave, what you want people to say about you. The second is congruency. The brand needs to be authentic to you.

It should stand for who you are, your values, your passion, aspirations and personal purpose. When it is authentic you will more naturally act and behave in ways that are in alignment with your brand. Finally, the third one is consistency. This is a function of you showing up consistently across different challenges and contexts in alignment with your values and passions.

It should stand for who you are, your values, your passion, aspirations and personal purpose. When it is authentic you will more naturally act and behave in ways that are in alignment with your brand. Finally, the third one is consistency. This is a function of you showing up consistently across different challenges and contexts in alignment with your values and passions.

It should stand for who you are, your values, your passion, aspirations and personal purpose. When it is authentic you will more naturally act and behave in ways that are in alignment with your brand. Finally, the third one is consistency. This is a function of you showing up consistently across different challenges and contexts in alignment with your values and passions.