Sienna Jackson

How are we defining that? Like people talk impact all the time. Very rarely will they follow it up with a workable definition of what impact is. And impact is simply, it's the net positive change rendered as a direct and material result of your actions.

How are we defining that? Like people talk impact all the time. Very rarely will they follow it up with a workable definition of what impact is. And impact is simply, it's the net positive change rendered as a direct and material result of your actions.

So if you input an action, you should get a specific reaction or outcome that you can measure, that you can quantify, that you can predict, right? That you can build a model that says, okay, if I am investing... X number of hours at this much money, this much capital, this much this, I should expect this to be the result. And I wasn't seeing that. And I took a while to find

So if you input an action, you should get a specific reaction or outcome that you can measure, that you can quantify, that you can predict, right? That you can build a model that says, okay, if I am investing... X number of hours at this much money, this much capital, this much this, I should expect this to be the result. And I wasn't seeing that. And I took a while to find

a community of practitioners that were in the space of, it's called IMM, impact management and measurement, right?

a community of practitioners that were in the space of, it's called IMM, impact management and measurement, right?

People who are actually do things like an SROI analysis, like social investment analysis, who are applying global best practices or accounting standards for how we account for social value, how we build up models that actually give us like a predictive analysis of how things get done for real. So now I'm also a board member at Social Value International's U.S. branch.

People who are actually do things like an SROI analysis, like social investment analysis, who are applying global best practices or accounting standards for how we account for social value, how we build up models that actually give us like a predictive analysis of how things get done for real. So now I'm also a board member at Social Value International's U.S. branch.

So Social Value International is like 60 member countries that used to be the SROI network 20 years ago. But there's all these organizations globally that work together with the U.N. sustainability, sustainable development goals. There's Global Impact Investing Network, which is JIN. There's the Impact Management Project. There's a lot of

So Social Value International is like 60 member countries that used to be the SROI network 20 years ago. But there's all these organizations globally that work together with the U.N. sustainability, sustainable development goals. There's Global Impact Investing Network, which is JIN. There's the Impact Management Project. There's a lot of

academic, nonprofit, NGO institutions, like large institutions, investors, foundations that are all engaged in this work of furthering best practice, identifying global reporting initiatives. So it's like, there's so many now at this point. There's IFRS, there's like SASB and IASB that have their own sustainability accounting standards, right? So that was the area I wanted to play in.

academic, nonprofit, NGO institutions, like large institutions, investors, foundations that are all engaged in this work of furthering best practice, identifying global reporting initiatives. So it's like, there's so many now at this point. There's IFRS, there's like SASB and IASB that have their own sustainability accounting standards, right? So that was the area I wanted to play in.

And for me, what was cool is that because of my entertainment background, my background working with creatives, with producing, with creating content that has a lot of impact on people that like grabs people and grabs attention. That was excellent because I could marry that background with this new, very academic work that I was doing. And I thought two master's degrees under my belt.

And for me, what was cool is that because of my entertainment background, my background working with creatives, with producing, with creating content that has a lot of impact on people that like grabs people and grabs attention. That was excellent because I could marry that background with this new, very academic work that I was doing. And I thought two master's degrees under my belt.

I've got an MBA and I've also got the master's of science. So this also allowed me this pivot to pursue my more academic career. inclinations anyway. But basically by starting my own thing and being my own boss, it gave me the opportunity to take all the things that I've always been interested in and always cared about and always wanted to see wedded together. And now I get to do that.

I've got an MBA and I've also got the master's of science. So this also allowed me this pivot to pursue my more academic career. inclinations anyway. But basically by starting my own thing and being my own boss, it gave me the opportunity to take all the things that I've always been interested in and always cared about and always wanted to see wedded together. And now I get to do that.

My kind of slogan is I'm approaching change at the intersection of cause, culture and capital. So how do we marry those concepts together? How do we leverage capital and how do we influence culture to further a cause. How do these things work together? Like these three C's of pain-taking for me. And that's been like a really cool journey. So now I'm going into like my fifth year company.

My kind of slogan is I'm approaching change at the intersection of cause, culture and capital. So how do we marry those concepts together? How do we leverage capital and how do we influence culture to further a cause. How do these things work together? Like these three C's of pain-taking for me. And that's been like a really cool journey. So now I'm going into like my fifth year company.

And right now I'm working on a very large, my largest project yet, which is an international collaboration. I'm executive producing one of the largest non-dilutive funding events on the African continent. Specifically, in Ethiopia. So I'm executive producing the Great Rift Valley Innovation Summit, co-leading that. And that's going to be next year.

And right now I'm working on a very large, my largest project yet, which is an international collaboration. I'm executive producing one of the largest non-dilutive funding events on the African continent. Specifically, in Ethiopia. So I'm executive producing the Great Rift Valley Innovation Summit, co-leading that. And that's going to be next year.