Sienna Jackson

So say you're watching a scene in a movie and a popular song comes on. Someone had to choose that song for that scene and someone had to go and negotiate the rights to use that music. Sometimes I'd be doing that. We also did a lot of original songs with folks like Taylor Swift and U2 and Eminem, Lana Del Rey, Gwen Stefani, Pharrell Williams.

So say you're watching a scene in a movie and a popular song comes on. Someone had to choose that song for that scene and someone had to go and negotiate the rights to use that music. Sometimes I'd be doing that. We also did a lot of original songs with folks like Taylor Swift and U2 and Eminem, Lana Del Rey, Gwen Stefani, Pharrell Williams.

So being part of the process of negotiating those deals and dealing with our rights, I also worked on our internal music catalogs, everything that we have the rights to. Copyright wise, I was in charge of managing and pulling together those rights because we had a global community. We had a global publishing deal with BMG, which is a very large music rights company.

So being part of the process of negotiating those deals and dealing with our rights, I also worked on our internal music catalogs, everything that we have the rights to. Copyright wise, I was in charge of managing and pulling together those rights because we had a global community. We had a global publishing deal with BMG, which is a very large music rights company.

So it was a lot of things that typically would be split amongst multiple teams, but it was just usually me and Richard for most of that run.

So it was a lot of things that typically would be split amongst multiple teams, but it was just usually me and Richard for most of that run.

Yeah, so it's interesting. Looking back now, because it was such a Wild West sort of environment, I feel like that job prepared me for entrepreneurship in retrospect because having to manage every little piece of something is the life of an entrepreneur. So I was already doing it without realizing. And sometimes it really did feel like we were bootstrapping or building things as we went along.

Yeah, so it's interesting. Looking back now, because it was such a Wild West sort of environment, I feel like that job prepared me for entrepreneurship in retrospect because having to manage every little piece of something is the life of an entrepreneur. So I was already doing it without realizing. And sometimes it really did feel like we were bootstrapping or building things as we went along.

Listen, it was like my teens and early 20s when I really got my feet under me in that career. I was going out to like shows every night. Like I was on the invite list for different parties. So for me, it was great because I got to enjoy that life at the perfect period in my life.

Listen, it was like my teens and early 20s when I really got my feet under me in that career. I was going out to like shows every night. Like I was on the invite list for different parties. So for me, it was great because I got to enjoy that life at the perfect period in my life.

But to your point about maybe not being fully contented with that, I spent a lot of my time when I wasn't at the office or going to an album listening party or screening or any sort of thing after dark or after hours, I spent a lot of time volunteering. and doing things like extracurriculars that were non-promotable labor within the company.

But to your point about maybe not being fully contented with that, I spent a lot of my time when I wasn't at the office or going to an album listening party or screening or any sort of thing after dark or after hours, I spent a lot of time volunteering. and doing things like extracurriculars that were non-promotable labor within the company.

Richard and I were on the LA Music Leaders Roundtable, which was, it was like a think tank, essentially. We were lobbying Congress and working very closely with Congresswoman Judy Chu under the House Judiciary Committee to advocate for creators' rights. So I was getting to do some, like, government affairs and lobbying work before I was even legal to drink. Right.

Richard and I were on the LA Music Leaders Roundtable, which was, it was like a think tank, essentially. We were lobbying Congress and working very closely with Congresswoman Judy Chu under the House Judiciary Committee to advocate for creators' rights. So I was getting to do some, like, government affairs and lobbying work before I was even legal to drink. Right.

I was before the drinking age, I was just 21 in the US and I was doing grassroots organizing with ACLU in California and doing all these other things on top of my day job, which was focused on using music to bring stories to life or working with artists and creatives to make original songs that were deeply impactful or that tell a story.

I was before the drinking age, I was just 21 in the US and I was doing grassroots organizing with ACLU in California and doing all these other things on top of my day job, which was focused on using music to bring stories to life or working with artists and creatives to make original songs that were deeply impactful or that tell a story.

And some of the projects that we worked on, that company was really an important mini-major studio in American cinema when you think about the history of American filmmaking and how films are bought. So we were doing a lot of cool, innovative stuff.

And some of the projects that we worked on, that company was really an important mini-major studio in American cinema when you think about the history of American filmmaking and how films are bought. So we were doing a lot of cool, innovative stuff.

But I always found time to pursue my other interests because I'm the sort of person where it's like, I can't just do one thing because I'm not content. And I think by the tail end of that 10 years, I really was feeling like, what am I, what else am I going to do? Because I can't just do this forever.

But I always found time to pursue my other interests because I'm the sort of person where it's like, I can't just do one thing because I'm not content. And I think by the tail end of that 10 years, I really was feeling like, what am I, what else am I going to do? Because I can't just do this forever.