Signature Illy

So I do like a lot of like community stuff.

Like Wingsgiving is something I started, you know, we close on Thanksgiving at all the stores.

Um,

but we're open for three hours and everyone is just welcome to come eat for free.

I pay for everything out of pocket.

So I've been doing that for nine years now.

And then we do it like a toy drive for like, you know, the cancer ward at the pediatrics hospital.

And we just implement this at all the stores.

So I'm like, okay, if I'm doing all these community things, you know, we take care of our first responders, all this stuff.

I don't want to just open up 10, 20, 30 stores.

I want each store to make an impact.

Respect.

Once again, it's bigger than the money.

But now, everything that's happened in my life, from music to this, I went through all the bullshit.

So now, I'm ready.

I'm built for it now.

With everything going on, music's a full-time job.

like business is a full-time job.

So it's just like, just being completely present and not like getting like too caught up in the moment.

I just know everything's going to happen in phases.