Simon Howe

Being able to produce more glare-free series into the range this year that sits across not only OLED, but in our RGB series as well, as well as our frame series, we believe it truly is made for Australian consumers.

And as you mentioned, as these screens are getting larger and larger, glare-free becomes even more important.

The ability to not have a reflective 115-inch on your wall and to have that muted is a fantastic feature.

Yeah, and this is again another jump from where we've been in the last 12 months.

Typically when we've spoken about AI, we've spoken about really working in the background for you.

So it's a way in which to improve your picture quality, it's a way to improve your sound quality, but it's never really been at the forefront.

This year, Vision AI Companion changes that.

It becomes a two-way communication tool with your TV or through the click of the AI button on your remote control.

And it has the capability of being able to, you know, answer, I'm watching this TV series and I don't know who that actor is.

And we know that when that happens, 51% of consumers end up going to a secondary device to find that out and they lose that interaction that they're having or that, you know, moment maybe with their family, with their friends.

the ability now to be able to do that on the screen ask the tv will be able to answer back to you in real time while still watching your content allows you to stay in the moment and whether that be with your family or friends you know vision ai companion really changes that and as i mentioned is bringing it to the forefront now and it becomes a communication tool not just a you know a way in which we use the we use ai to improve your picture quality

absolutely so we typically categorize big screen as 75 inch and above although you know i think they're getting larger and larger so it does get recategorized but from a 75 inch and above portion of samsung's total tv sales in australia we rank fourth in the world we're number one in the southern hemisphere so we know that australians absolutely love their big screens

So with that, we're bringing more 75 inches in 75 and above into market than we ever had before.

And we're also doubling our 100 inch and above range versus last year, including our first ever 98 inch frame TV, which we haven't brought in before.

We're unbelievably excited about what we're seeing in the big screen market.

We know that as people are trending to these bigger screens, you know, picture quality becomes of utmost importance.

And so that's why we've always held a really strong position in that big screen market.

And when you layer in some of the other pieces we spoke about, AI, glare free, art store, it becomes really a fantastic proposition for a customer to buy into a Samsung big screen.

simon appreciate your time thank you very much thanks for having me