Simon Hunter

Now that's not an issue at all.

So having listened to Mike North and...

his other scheduling assistants, and these are guys that create the schedule for the NFL, vice president of scheduling, and some of the interviews that they've had immediately after they released the schedule,

It's very clear the way that they are doing their modeling to develop the schedule in 2026.

They are basically taking all the games.

We know that there's 272 games.

These are known in January when the season ends.

And they are saying they're running them through their models and figuring out at which position will we get the highest total viewership across all 272 games.

Where should we stick this game?

Where should we stick that game?

Where should we stick this other game?

Let's run all the permutations to figure out the net where we'll get the most total eyeballs to watch 2026 NFL games.

Once they get a schedule that will basically hit that while staying within the guardrails, then they can go to your Netflix, your prime networks and things of that nature.

And you can basically...

try to auction off these games to the highest bidders.

They said every single game is a free agent now.

We're going to try to package them if certain networks or groups or broadcasters want them packaged.

We'll try to pick games.

But they're selling these games not based on just arbitrary, oh, yeah, you've got Patrick Mahomes going up against Justin Herbert.

We think this game on this particular Thursday night will get –