Simon Kingston

If you're currently watching Redefiners on YouTube, just hit that subscribe button below so you don't miss an episode. And for our audio listeners, don't forget to rate Redefiners wherever you get your podcasts. We love to hear and see your feedback. Many of us have heard the expression, doing good is good for business.

And studies and our own experience teach us that the companies that really engage in adding to their communities and sometimes to the global community are stronger and more successful in the long term. Our guest today is someone who's been an embodiment of that philosophy and has put the concept of doing good is good for business into action on a really global and international scale.

And studies and our own experience teach us that the companies that really engage in adding to their communities and sometimes to the global community are stronger and more successful in the long term. Our guest today is someone who's been an embodiment of that philosophy and has put the concept of doing good is good for business into action on a really global and international scale.

And studies and our own experience teach us that the companies that really engage in adding to their communities and sometimes to the global community are stronger and more successful in the long term. Our guest today is someone who's been an embodiment of that philosophy and has put the concept of doing good is good for business into action on a really global and international scale.

Not just a redefiner, he's a definer of at least one of the industries through which he's moved, as we'll hear. And when it comes to corporate social impact, he's someone who's guided a global media company to redefine how people think about and act, particularly on urgent public health issues.

Not just a redefiner, he's a definer of at least one of the industries through which he's moved, as we'll hear. And when it comes to corporate social impact, he's someone who's guided a global media company to redefine how people think about and act, particularly on urgent public health issues.

Not just a redefiner, he's a definer of at least one of the industries through which he's moved, as we'll hear. And when it comes to corporate social impact, he's someone who's guided a global media company to redefine how people think about and act, particularly on urgent public health issues.

He's also somebody I've had the privilege of getting to know as a client and as a guide over a number of years, and I have immense respect for what he's achieved in the course of his career. It's a real pleasure to welcome Bill Rohde to Redefine Us today. He's the former chair and CEO of MTV International.

He's also somebody I've had the privilege of getting to know as a client and as a guide over a number of years, and I have immense respect for what he's achieved in the course of his career. It's a real pleasure to welcome Bill Rohde to Redefine Us today. He's the former chair and CEO of MTV International.

He's also somebody I've had the privilege of getting to know as a client and as a guide over a number of years, and I have immense respect for what he's achieved in the course of his career. It's a real pleasure to welcome Bill Rohde to Redefine Us today. He's the former chair and CEO of MTV International.

Bill launched the greatest number of channels in television history, and he built a global operation of 200 channels and 20 brands, including household names like MTV, Nickelodeon, and Comedy Central. And that's just scratching the surface. He founded and chaired MTV's Staying Alive Foundation, the longest multimedia campaign to fight the AIDS epidemic.

Bill launched the greatest number of channels in television history, and he built a global operation of 200 channels and 20 brands, including household names like MTV, Nickelodeon, and Comedy Central. And that's just scratching the surface. He founded and chaired MTV's Staying Alive Foundation, the longest multimedia campaign to fight the AIDS epidemic.

Bill launched the greatest number of channels in television history, and he built a global operation of 200 channels and 20 brands, including household names like MTV, Nickelodeon, and Comedy Central. And that's just scratching the surface. He founded and chaired MTV's Staying Alive Foundation, the longest multimedia campaign to fight the AIDS epidemic.

And expanding on that work in the fight against HIV and AIDS, he was appointed the first ambassador of UNAIDS, and he was a founding member and chair of the Global Business Coalition on HIV-AIDS. He was also appointed the founding chair of the Global Media AIDS Initiative.

And expanding on that work in the fight against HIV and AIDS, he was appointed the first ambassador of UNAIDS, and he was a founding member and chair of the Global Business Coalition on HIV-AIDS. He was also appointed the founding chair of the Global Media AIDS Initiative.

And expanding on that work in the fight against HIV and AIDS, he was appointed the first ambassador of UNAIDS, and he was a founding member and chair of the Global Business Coalition on HIV-AIDS. He was also appointed the founding chair of the Global Media AIDS Initiative.

He served as chair of AMFAR and was appointed the first envoy for the Global Alliance for Vaccines and Immunization, GAVI, which took him into a whole range of additional global public health challenges. And he was the vice chair there for a number of years, critical years, which we'll touch on in the course of the conversation.

He served as chair of AMFAR and was appointed the first envoy for the Global Alliance for Vaccines and Immunization, GAVI, which took him into a whole range of additional global public health challenges. And he was the vice chair there for a number of years, critical years, which we'll touch on in the course of the conversation.

He served as chair of AMFAR and was appointed the first envoy for the Global Alliance for Vaccines and Immunization, GAVI, which took him into a whole range of additional global public health challenges. And he was the vice chair there for a number of years, critical years, which we'll touch on in the course of the conversation.

So unsurprisingly, this is a man who has been garlanded with a host of different accolades. He's won the Emmy Founders Award. He's won Amphar's Award of Courage. He was inducted into the Cable Hall of Fame. He was the UN Global Citizen of the Year. And particularly important on this side of the Atlantic, he last year won the Winston Churchill Leadership Medal. Bill, welcome to Redefine Us.