Simon Kingston

We'll be right back with Bill Rohde. But first, let's hear from Andrew White, a leadership advisor who specializes in executive assessment and development. Andrew will discuss why curiosity and adaptability are essential leadership traits in today's business environment.

And now back to the conversation with Bill Rohde. The other thing that's very obvious about your career, Bill, is that you have really relished creating new channels, new media vehicles to reach audiences. And as you've just been describing, adapting the The product, the offering to those audiences to what is culturally relevant to them.

And now back to the conversation with Bill Rohde. The other thing that's very obvious about your career, Bill, is that you have really relished creating new channels, new media vehicles to reach audiences. And as you've just been describing, adapting the The product, the offering to those audiences to what is culturally relevant to them.

And now back to the conversation with Bill Rohde. The other thing that's very obvious about your career, Bill, is that you have really relished creating new channels, new media vehicles to reach audiences. And as you've just been describing, adapting the The product, the offering to those audiences to what is culturally relevant to them.

What are some of the lessons you'd offer people thinking about innovation in their business leadership now? Because it's clearly been, it's that that's the theme, the thing at which you seem to have excelled.

What are some of the lessons you'd offer people thinking about innovation in their business leadership now? Because it's clearly been, it's that that's the theme, the thing at which you seem to have excelled.

What are some of the lessons you'd offer people thinking about innovation in their business leadership now? Because it's clearly been, it's that that's the theme, the thing at which you seem to have excelled.

The other obvious thing to ask you about in that phase of your career is dealing with huge personalities, both on the business side and the artists with whom you've engaged. And you've proven since that those partnerships can be used for a whole variety of purposes. public goods as well as commercial ones.

The other obvious thing to ask you about in that phase of your career is dealing with huge personalities, both on the business side and the artists with whom you've engaged. And you've proven since that those partnerships can be used for a whole variety of purposes. public goods as well as commercial ones.

The other obvious thing to ask you about in that phase of your career is dealing with huge personalities, both on the business side and the artists with whom you've engaged. And you've proven since that those partnerships can be used for a whole variety of purposes. public goods as well as commercial ones.

But if you were offering advice to people dealing with big personalities, big egos, sometimes pretty volatile characters, what is it you'd say you learned? Is there a single recipe or is there a philosophy that you bring to managing those relationships?

But if you were offering advice to people dealing with big personalities, big egos, sometimes pretty volatile characters, what is it you'd say you learned? Is there a single recipe or is there a philosophy that you bring to managing those relationships?

But if you were offering advice to people dealing with big personalities, big egos, sometimes pretty volatile characters, what is it you'd say you learned? Is there a single recipe or is there a philosophy that you bring to managing those relationships?

There's something almost biblical, Bill, about being asked to stop the sun going down. The Staying Alive Foundation, it was the beginning, as we've already touched on, of a series of aspects of your leadership in global public health, but more broadly in social impact. What was the genesis of that?

There's something almost biblical, Bill, about being asked to stop the sun going down. The Staying Alive Foundation, it was the beginning, as we've already touched on, of a series of aspects of your leadership in global public health, but more broadly in social impact. What was the genesis of that?

There's something almost biblical, Bill, about being asked to stop the sun going down. The Staying Alive Foundation, it was the beginning, as we've already touched on, of a series of aspects of your leadership in global public health, but more broadly in social impact. What was the genesis of that?

And before we go on to that, as people look at staying alive now, I guess we would say this was an early exercise in a way in behavioral psychology, in the nudge theory of how you educate people. Because it was through a medium that was popular culture. It was the way in which you used the channel to reach those audiences with a very different tone to that which was coming from

And before we go on to that, as people look at staying alive now, I guess we would say this was an early exercise in a way in behavioral psychology, in the nudge theory of how you educate people. Because it was through a medium that was popular culture. It was the way in which you used the channel to reach those audiences with a very different tone to that which was coming from

And before we go on to that, as people look at staying alive now, I guess we would say this was an early exercise in a way in behavioral psychology, in the nudge theory of how you educate people. Because it was through a medium that was popular culture. It was the way in which you used the channel to reach those audiences with a very different tone to that which was coming from

formal public health authorities. Was that always your intention or is that something you learned as the initiative unfolded?