Simon Kuestenmacher
👤 SpeakerAppearances Over Time
Podcast Appearances
So when we talk about migration kicking or coming back to Australia, the first segment of the population back through the doors will be international students, simply because unis are desperate for them.
They are a great source of income.
And also from a housing perspective, they will fill up an empty segment of the market, which
talk about rising house prices, but this growth of the market was driven by family-sized homes.
So those international students, they come to a relatively cheap inner city market of one or two bedroom apartments.
So that's wonderful.
So there can be quite a few international students through the borders without driving prices up too much.
So the baby boomers, more than half of them are already of retirement age.
They, you know, they still have 10, 15 years of healthy, active lives in front of them.
And they wanted to use those golden years.
And just when they were about to, you know, head out and explore the world, a new pandemic hit and they were cheated out of, you know, holidaying overseas.
They were cheated out on spending time with their grandchildren and
So they feel a sense of urgency right now.
And from any marketing perspective, this is a very attractive cohort because they, as you mentioned, they are rich in both time and money and they feel a sense of urgency.
There's literally not a better customer cohort that you could wish for.
Yeah, so this is the continuation of an existing or long existing trend is that people don't retire anymore in terms of, you know, you get the golden watch on a Friday and from Saturday on you essentially live on the golf course.
That's not how people retire.
People now slide into retirement.