Simon Sinek

Thanks for having me.

When I first articulated the concept of why in The Golden Circle, it was never supposed to be a commercial exercise.

I treated it like a scientific experiment, which is I had this little theory that seemed to have, and the reason I called it The Golden Circle is inspired by the golden ratio.

This one concept that seems to have sort of

you know, unlimited applications from architecture to understanding snowflakes, you know, understanding the Mona Lisa, like this one golden ratio.

And so that's what inspired me.

That's like I had this little concept that seemed to have unbelievable ability to help you, you know, better write a speech or better marketing or direct your career and decision making.

And so I chose to do the scientific method, which is I had a theory.

I'm going to keep testing it until it fails.

That was really the idea.

And so I would call people, I'd call different industries.

And I'd say, I have this thing.

Do you want to try it?

And they'd say, well, have you ever done it in manufacturing before?

And I go, no, no, but I'd love to try.

Well, how do you know it's going to work in politics?

I don't, but let's give it a try.

And I was very honest and it just kept working.

And because I wasn't trying to sell anything, it actually helped the idea spread.

But long story short, long story, less excruciatingly long, it kept working.