Simon Sinek

Right?

That's where we're going.

And we need money to make this thing that we're trying to give to the world go.

But you can't have a gas-filled car with no compass, no GPS, no direction, no destination, and no map.

You're just going to squirrel around saying, how do we get more gas?

How do we get more gas?

Which is kind of the way companies look these days.

The most beautiful companies, they have a plan.

They have a map.

They've got a compass.

They're looking out the front window.

And of course, they're looking at the gas gauge.

And we follow the stupid Milton Friedman definition of the purpose of a company is to maximize profit within the bounds of the rules.

In other words, don't break the law.

That's a pretty low standard, right?

Ethics is a much higher standard than the law.

So companies do unethical things all the time.

And the CEOs go in front of Congress and say like, well, we didn't break the law.

It's like, yeah, but you're still an asshole.

When you raise the, you have a patent on an essential drug and you raise the price of it 1500%, not nice, not illegal, but not cool, right?