Simon Sinek

And it made me feel not alone.

And she would say to me, you are not alone.

You are not alone.

That's all she would say to me is you're not alone.

She would text me out of the blue, YNA, you're not alone.

And that feeling that I wasn't alone gave me the confidence to try and rediscover my passion.

And I had this little idea on a shelf that I even called the Golden Circle back then simply to explain why some marketing worked and some marketing didn't.

And it became an obsession.

I learned my why, but more important, I figured out how to help other people find theirs.

Most of us, the way we live our lives, it's a little bit of roulette.

You know, it's like sometimes we get it right, sometimes we get it wrong.

Sometimes we're in flow, sometimes we're not.

It's kind of like you have good weeks, bad weeks, lucky breaks, unlucky breaks.

And so the ability to put your why into words dramatically decreases the game of roulette.

You're stacking the deck, you're counting cards.

It dramatically increases the chance that you can stay in flow more easily, more often.

And more important, or as important, you can explain why you made that gut decision so that other people have context and can help you and redirect things in the right direction.

Whether you're a human being or a company, even if you know your why, sometimes whys do go fuzzy, where we start becoming more focused on the results

And we forget the reason why we set out on the journey in the first place.

To go back to our previous analogy, it's like we're staring at the gas tank.