Simon Sinek

And whether it's true or not, maybe we should intervene just in case, kind of like a meteoric.

Maybe we're completely wrong, but maybe we can tweak things a little bit and maybe it's okay for companies to make a little less money or make money differently, you know, and change the way they do it just in case.

This is part of the thing.

When you start with why, you have a much clearer foundation on how to talk about the things that are concerning you.

But because why exists in that, if you're a part of our brains, what we do is we default to numbers and things that we can see and count.

And now you end up debating the numbers and things we can count.

And that's one of the reasons we find ourselves in the mess we're in.

By the way, on both sides, can people stop saying we're killing the planet?

We're not killing the planet.

The planet's fine.

What we're doing is killing the human race.

What's happening is the environment is changing to the point where we may not be able to sustain... Human life.

But if you come back in 10 million years, I guarantee you life will be thriving without us.

Right?

The planet is 100% fine.

It's us that's the problem.

Sorry, not passionate about this or anything.

Yeah.

So finding your why is process of discovery.

And you go backwards and you look for patterns of when you are at your natural best and