Simon Sinek

And you ask them a simple question.

Why are we friends?

And they're going to look at you like you're insane.

because you're asking them to put into words a feeling which exists in the part of the brain that doesn't control language, which is why it's hard to put emotions into words.

And then you, ironically, you stop asking the question why, because the question why elicits emotional answers, and you convert to the question what.

Come on, come on.

What specifically is it about me that I know you'd be there for me no matter what?

And they will hem and haw,

And they will try to describe you.

Well, I trust you.

You've always been there for me.

And you play devil's advocate.

That's just the definition of a friend.

You have that from other people too.

What specifically is it about me?

You're going to go through a few rounds of this and they're going to get frustrated and you just keep playing devil's advocate.

And eventually they'll give up.

And eventually they'll stop trying to describe you and they'll start describing themselves.

Simon, I don't know.

I don't know.