Simon Sinek

It's not that you need some sort of shock to convert, but that the conversion doesn't last.

Right.

And so, you know, you were joking about my orange watch, and, uh...

You know, I use symbols to remind me.

And so I'm surrounded, I'm like an orange belt and like, you know, I keep things around me to remind me that these things matter and I tell the stories.

And I tell the story of going to Afghanistan with the Air Force, I tell the story of

You know, my experience is so relevant that it's not... It's in part to remind others, but it's also in part to remind me.

Yeah.

You know, my sister suffered a horrible tragedy many years ago where she lost her fiancé.

He was killed right in front of her two weeks before her wedding.

Oh, my goodness.

And...

During COVID, she came to me and said, I think I want to talk about my experience on the podcast because I know a lot of people are losing loved ones and perhaps my experience can help them.

And, you know, again, it's in part for others, but reliving that horrible day with her is a reminder to us as well.

that our relationship matters and our friends matter and our lives matter and long-term matters.

And productivity is not the primary metric of a good day.

And the ability to, I think, it talked about the 20-year-old versus the 70-year-old.

It's the ability to shut out the noise, the peer pressure,

that judges you based on how much have you accomplished how much money have you made how many promotions have you had what's your salary you know like we're judging our self-worth based on what other people pay us and sure everybody wants to make more money i got it you know um

What should we judge our self-worth on?