Simon Sinek

You know, and people are like, is that person good at what they do? That's Oprah's person. You're like, oh, whoa. You know, like, if you're connected with Oprah, you've made it. The Oprah mistake, she put her face and name on absolutely everything. She was on the cover of every single issue of Oprah Magazine. She's got her face on the cover of every single book.

You know, and people are like, is that person good at what they do? That's Oprah's person. You're like, oh, whoa. You know, like, if you're connected with Oprah, you've made it. The Oprah mistake, she put her face and name on absolutely everything. She was on the cover of every single issue of Oprah Magazine. She's got her face on the cover of every single book.

So what happens when there's no Oprah? What happens to the company? What happens to the movement? I can predict. It dies. Really? Do you think anyone cares about Oprah Magazine when Oprah's not around? What does Oprah's network stand for without Oprah? Force of nature who did the thing that made strategic sense, which is to leverage the brand. But at what cost?

So what happens when there's no Oprah? What happens to the company? What happens to the movement? I can predict. It dies. Really? Do you think anyone cares about Oprah Magazine when Oprah's not around? What does Oprah's network stand for without Oprah? Force of nature who did the thing that made strategic sense, which is to leverage the brand. But at what cost?

The cost is it probably will only survive a lifetime, a powerful lifetime at that, but not beyond. And so I don't put my face on any books because I'm afraid of the Oprah problem. I don't want my face and name on everything. And I've been very resistant. My team sometimes fights me with it because nobody Googles the name of my company. They Google me.

The cost is it probably will only survive a lifetime, a powerful lifetime at that, but not beyond. And so I don't put my face on any books because I'm afraid of the Oprah problem. I don't want my face and name on everything. And I've been very resistant. My team sometimes fights me with it because nobody Googles the name of my company. They Google me.

And so I've had to sort of recognize that I have to let go of some of it for expedience sake. but I'm deathly afraid of making it all about me.

And so I've had to sort of recognize that I have to let go of some of it for expedience sake. but I'm deathly afraid of making it all about me.

Well, I mean, I've added to the English language. I mean, I think that's amazing. Like the concept of why, like journalists, companies, CEOs, analysts, whoever, people, talk about their why. They use the concept of why as a noun. Like, what's your why? That company doesn't know their why. And they don't quote me.

Well, I mean, I've added to the English language. I mean, I think that's amazing. Like the concept of why, like journalists, companies, CEOs, analysts, whoever, people, talk about their why. They use the concept of why as a noun. Like, what's your why? That company doesn't know their why. And they don't quote me.

Wall Street Journal will say the problem with that company is they don't know their why, and they do not reference any of my work. It's just in the vernacular. And prior to my work, that didn't exist. And I'm so proud of that. I'm so proud of that. And the best part about it is it's not associated with me. That's the thing I'm most proud of, that most people don't know.

Wall Street Journal will say the problem with that company is they don't know their why, and they do not reference any of my work. It's just in the vernacular. And prior to my work, that didn't exist. And I'm so proud of that. I'm so proud of that. And the best part about it is it's not associated with me. That's the thing I'm most proud of, that most people don't know.

that that was what I was working on all those years ago. It's just part of life now. And that to me, I can sit back and no one will know my name. I don't care if my name is forgotten. I want to be one of those stars that nobody knows who they are. I think that's great. Let somebody else, you know?

that that was what I was working on all those years ago. It's just part of life now. And that to me, I can sit back and no one will know my name. I don't care if my name is forgotten. I want to be one of those stars that nobody knows who they are. I think that's great. Let somebody else, you know?

But to know that something that I did has added to people's understanding of the world, disconnected from me, I'm done.

But to know that something that I did has added to people's understanding of the world, disconnected from me, I'm done.

Yeah. I love being an uncle. I love my niece and nephew. My family fuels me as if I were their dad. Would you ever have kids or no? I mean, I'm more in love with the idea of partnership than I am of children. I like the idea of raising children with a partner. So my drive is not to have a child.

Yeah. I love being an uncle. I love my niece and nephew. My family fuels me as if I were their dad. Would you ever have kids or no? I mean, I'm more in love with the idea of partnership than I am of children. I like the idea of raising children with a partner. So my drive is not to have a child.

My drive is to find somebody I love so much that I want the lifestyle of raising a family with that person. I would always get turned on emotionally when I'd see my sister or my brother-in-law doing the division of labor. I'd just be at their house and I'd be like, okay, You bath the kids, I'll clean up. I'm like, oh, that's so cool.

My drive is to find somebody I love so much that I want the lifestyle of raising a family with that person. I would always get turned on emotionally when I'd see my sister or my brother-in-law doing the division of labor. I'd just be at their house and I'd be like, okay, You bath the kids, I'll clean up. I'm like, oh, that's so cool.