Simon Sinek

I'm very prescriptive that I will speak if I have something that I believe is additive.

And if I have nothing to say and I have nothing to write, then I'm going to say nothing and I'm going to write nothing.

And I think you have to know who your customer is and then be fiercely customer oriented.

And I use the word customer in quotes.

Like if you're a parent, your kids are your customer.

If you're a teacher, your students are your customer.

If you're a nurse, your patients are your customer.

And I think you have to be fiercely, fiercely customer focused.

And in my chosen line of work, my customer is the army who chooses to stand shoulder to shoulder with me to build the world that we imagine.

Wow.

A world in which people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work that they do.

Yeah.

I love it, man.

Like, being of service to me is to... I'm one person who puts out a vision of the world and some tools to help build it.

But until leaders lead with those tools, until we... And by leader, I don't mean those in charge.

I mean those who choose to take on the awesome responsibility to see those around us rise, which can happen at alien level inside an organization or in our society.

And what I need people to do is do it because I, I'm, my work is intangible and I need people to make it tangible.

Yeah.

Yep.

What's your definition of greatness?