Simon Sinek

One of the things that I'm contending with at the moment is with this new technology that's arrived, being an entrepreneur, seeing this huge opportunity, thinking about the dot-com boom and all the great opportunity that that created. people talking about the age of abundance and all these things, is I'm contending with the question on a personal level, which is when is enough enough?

And maybe this question is more pertinent now than ever in a world where creating stuff, building stuff, starting a company, launching a book, the cost of creating these things, whether they're good or not so good, has gone to basically zero. So we can all theoretically from our computers now become movie directors and authors and software developers. And so...

And maybe this question is more pertinent now than ever in a world where creating stuff, building stuff, starting a company, launching a book, the cost of creating these things, whether they're good or not so good, has gone to basically zero. So we can all theoretically from our computers now become movie directors and authors and software developers. And so...

With this possibility, opportunity, and the thing we need to deploy is intention. Like, what do I do? What is the thing that's going to lead me to happiness? Do I pursue all of these things and start building and creating and running off down that path to climb some ladder? Or do I take a second? When is enough enough?

With this possibility, opportunity, and the thing we need to deploy is intention. Like, what do I do? What is the thing that's going to lead me to happiness? Do I pursue all of these things and start building and creating and running off down that path to climb some ladder? Or do I take a second? When is enough enough?

And as an entrepreneur who is in this moment, has a lot of resources, could roll the dice, could start all these new companies, could do all of these things. When is enough enough? Now.

And as an entrepreneur who is in this moment, has a lot of resources, could roll the dice, could start all these new companies, could do all of these things. When is enough enough? Now.

I think if I said that to one of my best friends, they'd think I was losing my mind or something or that something was wrong. They'd be so concerned because it's such an unusual thing for me to have done.

I think if I said that to one of my best friends, they'd think I was losing my mind or something or that something was wrong. They'd be so concerned because it's such an unusual thing for me to have done.

Yeah, that would make sense.

Yeah, that would make sense.

I was thinking about this a lot the other day when someone asked me, think about all the people in your life and imagine if they were sick. And imagine if you had a billion dollars in your bank and a billion dollars could cure their sickness. Like, who would you cure it for?

I was thinking about this a lot the other day when someone asked me, think about all the people in your life and imagine if they were sick. And imagine if you had a billion dollars in your bank and a billion dollars could cure their sickness. Like, who would you cure it for?

Would you spend a billion dollars to cure your girlfriend's sickness, your mother's sickness, your father's sickness, your whatever? Even if the risk to them was low, and you would, I'd give every penny I had to cure an illness that my girlfriend had, even if the risk was low. And as I was thinking through that, I was like, but then if you look at my calendar and how I'm allocating my time,

Would you spend a billion dollars to cure your girlfriend's sickness, your mother's sickness, your father's sickness, your whatever? Even if the risk to them was low, and you would, I'd give every penny I had to cure an illness that my girlfriend had, even if the risk was low. And as I was thinking through that, I was like, but then if you look at my calendar and how I'm allocating my time,

against these individuals and against my priorities. There's a real imbalance here. And over the last couple of weeks in particular, I've been on a bit of a journey of realizing just how important four or five people in my life are and how much I neglect them.

against these individuals and against my priorities. There's a real imbalance here. And over the last couple of weeks in particular, I've been on a bit of a journey of realizing just how important four or five people in my life are and how much I neglect them.

I was just thinking about how when I'm in an argument with my partner, if she was perfect, if she was completely composed, if she was looking at me without emotion, without expression, and if she was spewing chat GPT-like responses back at me, It would be a little bit infuriating, but also it would be completely dehumanizing, as you say.

I was just thinking about how when I'm in an argument with my partner, if she was perfect, if she was completely composed, if she was looking at me without emotion, without expression, and if she was spewing chat GPT-like responses back at me, It would be a little bit infuriating, but also it would be completely dehumanizing, as you say.

And it's funny how actually even in conflict, I want emotion. I want imperfection. I want human resonance. So it's interesting because I've been thinking about what my business is. Struggle is a good thing.