Simon Sinek

That's it. And then eat our own food.

I've talked about this before where, you know, as I've been on this journey of understanding friendship and learning friendship, I was having a conversation with a friend of mine who's active duty military. And what people don't understand about active duty military and veterans, what people don't understand about military is that it's a highly emotional enterprise.

I've talked about this before where, you know, as I've been on this journey of understanding friendship and learning friendship, I was having a conversation with a friend of mine who's active duty military. And what people don't understand about active duty military and veterans, what people don't understand about military is that it's a highly emotional enterprise.

I've talked about this before where, you know, as I've been on this journey of understanding friendship and learning friendship, I was having a conversation with a friend of mine who's active duty military. And what people don't understand about active duty military and veterans, what people don't understand about military is that it's a highly emotional enterprise.

It's a very, very human enterprise because life and death is the thing. And higher calling and service are big, very human themes. And so I've hugged more people in uniform than I've ever hugged in suits. I've cried with more people in uniform than I've ever cried with in suits. I've sat around dinner tables with generals who were sort of telling stories at the dinner table and were all crying.

It's a very, very human enterprise because life and death is the thing. And higher calling and service are big, very human themes. And so I've hugged more people in uniform than I've ever hugged in suits. I've cried with more people in uniform than I've ever cried with in suits. I've sat around dinner tables with generals who were sort of telling stories at the dinner table and were all crying.

It's a very, very human enterprise because life and death is the thing. And higher calling and service are big, very human themes. And so I've hugged more people in uniform than I've ever hugged in suits. I've cried with more people in uniform than I've ever cried with in suits. I've sat around dinner tables with generals who were sort of telling stories at the dinner table and were all crying.

I've never done that with CEOs, ever. And I remember, he's a very close friend of mine, and we were just catching up, and at the end of our hour-long conversation, he was getting off the phone, and he says, I love you. Not love ya, not love you, I love you. And to your point, I think men really struggle with saying those words to the people who they genuinely love.

I've never done that with CEOs, ever. And I remember, he's a very close friend of mine, and we were just catching up, and at the end of our hour-long conversation, he was getting off the phone, and he says, I love you. Not love ya, not love you, I love you. And to your point, I think men really struggle with saying those words to the people who they genuinely love.

I've never done that with CEOs, ever. And I remember, he's a very close friend of mine, and we were just catching up, and at the end of our hour-long conversation, he was getting off the phone, and he says, I love you. Not love ya, not love you, I love you. And to your point, I think men really struggle with saying those words to the people who they genuinely love.

And so I did an experiment with my friends. I remember that feeling. what it gave to me when he said those words to me. It took me aback and it felt amazing.

And so I did an experiment with my friends. I remember that feeling. what it gave to me when he said those words to me. It took me aback and it felt amazing.

And so I did an experiment with my friends. I remember that feeling. what it gave to me when he said those words to me. It took me aback and it felt amazing.

And so I started experimenting. I have a couple of friends who, if you met them, you wouldn't describe them as warm.

And so I started experimenting. I have a couple of friends who, if you met them, you wouldn't describe them as warm.

And so I started experimenting. I have a couple of friends who, if you met them, you wouldn't describe them as warm.

They're generous and they're kind. They're not fuzzy. But they're not warm. If I told you this is one of my best friends, you'd be like, He's a little distant, is what your reaction would be. He has Asperger's. They don't have Asperger's. They're just a little cold. They're just a little guarded. They're guarded. Let's call them guarded.

They're generous and they're kind. They're not fuzzy. But they're not warm. If I told you this is one of my best friends, you'd be like, He's a little distant, is what your reaction would be. He has Asperger's. They don't have Asperger's. They're just a little cold. They're just a little guarded. They're guarded. Let's call them guarded.

They're generous and they're kind. They're not fuzzy. But they're not warm. If I told you this is one of my best friends, you'd be like, He's a little distant, is what your reaction would be. He has Asperger's. They don't have Asperger's. They're just a little cold. They're just a little guarded. They're guarded. Let's call them guarded.

And one of them, I was leaving his house, and as I was getting ready to leave, I said, I love you. And I watched him. Freak out? No, he didn't freak out. I could see the reaction. And since then, he has been much more emotionally open with me. And I don't even think he realizes it. I don't think he realizes he wasn't before and that he's more now.