Simon Sinek

And one of them, I was leaving his house, and as I was getting ready to leave, I said, I love you. And I watched him. Freak out? No, he didn't freak out. I could see the reaction. And since then, he has been much more emotionally open with me. And I don't even think he realizes it. I don't think he realizes he wasn't before and that he's more now.

And one of them, I was leaving his house, and as I was getting ready to leave, I said, I love you. And I watched him. Freak out? No, he didn't freak out. I could see the reaction. And since then, he has been much more emotionally open with me. And I don't even think he realizes it. I don't think he realizes he wasn't before and that he's more now.

And the other one I tried it with, and I sort of said, I love you, and I gave him a kiss on the cheek as I was saying goodbye. And he did not know how to react. And I did it again the next time I saw him. And he hugged me the second time like I was his son, which he'd never done before. He's always nice to me. He's one of my best friends. He's never hugged me like that before.

And the other one I tried it with, and I sort of said, I love you, and I gave him a kiss on the cheek as I was saying goodbye. And he did not know how to react. And I did it again the next time I saw him. And he hugged me the second time like I was his son, which he'd never done before. He's always nice to me. He's one of my best friends. He's never hugged me like that before.

And the other one I tried it with, and I sort of said, I love you, and I gave him a kiss on the cheek as I was saying goodbye. And he did not know how to react. And I did it again the next time I saw him. And he hugged me the second time like I was his son, which he'd never done before. He's always nice to me. He's one of my best friends. He's never hugged me like that before.

And I realized that to take the risk to say I love you, if you mean it, it's got to mean something. It's easy to say love you. It's easy to say love you. It's very hard to say I love you. Those three words together are brutally hard to say, especially for men. And to your point, I wonder, and this goes to this idea of service again, which is whose responsibility is it to say it?

And I realized that to take the risk to say I love you, if you mean it, it's got to mean something. It's easy to say love you. It's easy to say love you. It's very hard to say I love you. Those three words together are brutally hard to say, especially for men. And to your point, I wonder, and this goes to this idea of service again, which is whose responsibility is it to say it?

And I realized that to take the risk to say I love you, if you mean it, it's got to mean something. It's easy to say love you. It's easy to say love you. It's very hard to say I love you. Those three words together are brutally hard to say, especially for men. And to your point, I wonder, and this goes to this idea of service again, which is whose responsibility is it to say it?

And I go back to the work that I did some years ago when I was writing Leaders Eat Last with Alcoholics Anonymous. If you want to overcome alcoholism as a 12-step program, most of us are familiar with the first step, admit you have a problem. Okay, let's say I'm depressed or I'm lonely. Let's admit that's the problem, right? But it's the 12th step that people don't talk about.

And I go back to the work that I did some years ago when I was writing Leaders Eat Last with Alcoholics Anonymous. If you want to overcome alcoholism as a 12-step program, most of us are familiar with the first step, admit you have a problem. Okay, let's say I'm depressed or I'm lonely. Let's admit that's the problem, right? But it's the 12th step that people don't talk about.

And I go back to the work that I did some years ago when I was writing Leaders Eat Last with Alcoholics Anonymous. If you want to overcome alcoholism as a 12-step program, most of us are familiar with the first step, admit you have a problem. Okay, let's say I'm depressed or I'm lonely. Let's admit that's the problem, right? But it's the 12th step that people don't talk about.

And Alcoholics Anonymous knows, exactly. Alcoholics Anonymous knows that you can master 11 steps and not the 12th and you will succumb to the disease. Exactly, to help another alcoholic, it's service. And so I think to find the courage to say I love you I think the people who are the most lonely are the ones who have to go first.

And Alcoholics Anonymous knows, exactly. Alcoholics Anonymous knows that you can master 11 steps and not the 12th and you will succumb to the disease. Exactly, to help another alcoholic, it's service. And so I think to find the courage to say I love you I think the people who are the most lonely are the ones who have to go first.

And Alcoholics Anonymous knows, exactly. Alcoholics Anonymous knows that you can master 11 steps and not the 12th and you will succumb to the disease. Exactly, to help another alcoholic, it's service. And so I think to find the courage to say I love you I think the people who are the most lonely are the ones who have to go first.

Because the way to solve your problem is to help your friend who's suffering from the same problem. If you're an alcoholic, you help another alcoholic. If you're lonely, help a friend who's lonely. And I think that the therapeutic benefits of helping someone who's struggling with the same thing that you're struggling with, rather than worrying about yourself, goes right back to the gym.

Because the way to solve your problem is to help your friend who's suffering from the same problem. If you're an alcoholic, you help another alcoholic. If you're lonely, help a friend who's lonely. And I think that the therapeutic benefits of helping someone who's struggling with the same thing that you're struggling with, rather than worrying about yourself, goes right back to the gym.

Because the way to solve your problem is to help your friend who's suffering from the same problem. If you're an alcoholic, you help another alcoholic. If you're lonely, help a friend who's lonely. And I think that the therapeutic benefits of helping someone who's struggling with the same thing that you're struggling with, rather than worrying about yourself, goes right back to the gym.

And inflammation is the core of everything.

And inflammation is the core of everything.

And inflammation is the core of everything.