Simon Sinek

As you said that, I thought, do you know what? That's so interesting because that kind of means that friction... creates freedom in that regard, if you know what I'm saying. So the friction of not being able to go home and tap away on my computer all night meant that I had a certain level of freedom because I had to kind of wait for things, right?

So in the same context with AI coming along, now I can build software throughout the weekend, whether the agency's working or not. Now I can build anything I want at any time using the phone in my pocket. The friction has come down again. And therefore the pressure to do it now, because I can do it now, goes up.

So in the same context with AI coming along, now I can build software throughout the weekend, whether the agency's working or not. Now I can build anything I want at any time using the phone in my pocket. The friction has come down again. And therefore the pressure to do it now, because I can do it now, goes up.

And this is kind of maybe what I was alluding to earlier on, you know, when I was saying about how you're going to get more stressed and more overwhelmed and more isolated. That's good.

And this is kind of maybe what I was alluding to earlier on, you know, when I was saying about how you're going to get more stressed and more overwhelmed and more isolated. That's good.

One of the big things, talking about community, Instagram, AI, that I think a lot about is that Is the value of in real life community going to rise? And I think we might be on the precipice of the community revolution.

One of the big things, talking about community, Instagram, AI, that I think a lot about is that Is the value of in real life community going to rise? And I think we might be on the precipice of the community revolution.

I say this because when I think about what's going to remain in a world where creating things goes to zero, like when, you know, once upon a time, if you made a social network or if you built an app or if you built a movie or a media company or a podcast, you know, That was half of the job. And the other half of the job was like getting it out there in the world.

I say this because when I think about what's going to remain in a world where creating things goes to zero, like when, you know, once upon a time, if you made a social network or if you built an app or if you built a movie or a media company or a podcast, you know, That was half of the job. And the other half of the job was like getting it out there in the world.

And so now the people that have the other half of the job, which hasn't gone to zero, now have this tremendous advantage because we can all create, but we can't all distribute. And so having community and building and fostering community, I think now is one of the things that remains. What are the values of community? Like how do I build the community?

And so now the people that have the other half of the job, which hasn't gone to zero, now have this tremendous advantage because we can all create, but we can't all distribute. And so having community and building and fostering community, I think now is one of the things that remains. What are the values of community? Like how do I build the community?

Interesting.

Interesting.

In marketing, this is the absolute obsession at the moment, community. Run clubs and brands becoming – Offline is the new online, right?

In marketing, this is the absolute obsession at the moment, community. Run clubs and brands becoming – Offline is the new online, right?

You know? And what is it that holds a community together? We want to improve together, so we have to have some kind of shared value. that we want to improve on, presumably. It's like a community of runners. They're trying to get fit together or they're trying to improve their health together.

You know? And what is it that holds a community together? We want to improve together, so we have to have some kind of shared value. that we want to improve on, presumably. It's like a community of runners. They're trying to get fit together or they're trying to improve their health together.

Your friends, yeah.

Your friends, yeah.

Do you need a shared goal in a community, do you think? Because in the football analogy, we have a shared goal. Oh, yeah, you want to win. I think that's a very good question. You have a shared goal. Even in a relationship?