Simon Sinek

Do you need a shared goal in a community, do you think? Because in the football analogy, we have a shared goal. Oh, yeah, you want to win. I think that's a very good question. You have a shared goal. Even in a relationship?

That seems to make sense. The reason why I'm asking these questions is I am building businesses and brands. And I know that community is one of the most important things that everyone building a brand or business is thinking about at the moment. So there's a big difference between having an audience, which is what you might have on like a podcast or something, and having a community.

That seems to make sense. The reason why I'm asking these questions is I am building businesses and brands. And I know that community is one of the most important things that everyone building a brand or business is thinking about at the moment. So there's a big difference between having an audience, which is what you might have on like a podcast or something, and having a community.

And I'm, as a brand leader and as an entrepreneur, I'm trying to shift from having an audience over to having a community. And that's about like relationships and... Shared values. Shared values. I mean...

And I'm, as a brand leader and as an entrepreneur, I'm trying to shift from having an audience over to having a community. And that's about like relationships and... Shared values. Shared values. I mean...

You just lost like 170 followers. I mean, maybe. You just lost like 170 blue ticks.

You just lost like 170 followers. I mean, maybe. You just lost like 170 blue ticks.

Simon, I printed off some graphs which I think are absolutely fascinating and dovetail into everything you've said today, but also into your work generally. So I'm just going to give you all of these to give you a second to look through them. And I want to get your read and interpretation on them.

Simon, I printed off some graphs which I think are absolutely fascinating and dovetail into everything you've said today, but also into your work generally. So I'm just going to give you all of these to give you a second to look through them. And I want to get your read and interpretation on them.

I mean, that makes sense. To me, that didn't make sense. I couldn't understand how if someone is low in purpose, then they are lonelier.

I mean, that makes sense. To me, that didn't make sense. I couldn't understand how if someone is low in purpose, then they are lonelier.

Just as you said that, that why you just gave. it becomes a magnet for me because then I know who your people are and I know what to talk to you about and it throws down this bridge for me to walk across. Yeah, versus, yeah, I'm a dentist. Or I don't know, which is even worse. Which is even worse. Yeah.

Just as you said that, that why you just gave. it becomes a magnet for me because then I know who your people are and I know what to talk to you about and it throws down this bridge for me to walk across. Yeah, versus, yeah, I'm a dentist. Or I don't know, which is even worse. Which is even worse. Yeah.

I thought, for some reason I thought men were more lonely than women.

I thought, for some reason I thought men were more lonely than women.

I read a couple of years ago that when people are lonely, they fall into a state of self-preservation because of some evolutionary sort of mechanism, which meant that if we were alone on the Serengeti in Africa, we would sleep worse. We'd become more selfish. We'd become more angry. Our cortisol levels would be up, which means more inflammation.

I read a couple of years ago that when people are lonely, they fall into a state of self-preservation because of some evolutionary sort of mechanism, which meant that if we were alone on the Serengeti in Africa, we would sleep worse. We'd become more selfish. We'd become more angry. Our cortisol levels would be up, which means more inflammation.

And this idea of self-preservation basically means that lonely people become more selfish, more bitter, more angry. And that's not conducive, ironically, with finding more friends, but it is conducive with survival. It is conducive with being able to fend for yourself.

And this idea of self-preservation basically means that lonely people become more selfish, more bitter, more angry. And that's not conducive, ironically, with finding more friends, but it is conducive with survival. It is conducive with being able to fend for yourself.

We're increasingly living on islands. The islands are different now. They're four walls in a white city. And it's so funny that so many of my friends are using this word loneliness when 10, 20 years ago, it wasn't something that I had frequently from adults. But now it seems to be also common. In fact, my masseuse yesterday was saying to me that she's lonely.