Simon Sinek

Build, teach, lead. Yeah. That is such a beautiful mantra for life.

Simon, thank you. Thanks. Always love our conversations and long may they continue. Likewise. Quick one. Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us.

Simon, thank you. Thanks. Always love our conversations and long may they continue. Likewise. Quick one. Just give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge thank you for listening and tuning into the show week after week. It means the world to all of us.

And this really is a dream that we absolutely never had and couldn't have imagined getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you.

And this really is a dream that we absolutely never had and couldn't have imagined getting to this place. But secondly, it's a dream where we feel like we're only just getting started. And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app. Here's a promise I'm going to make to you.

I'm going to do everything in my power to make this show as good as I can now and into the future. We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you.

I'm going to do everything in my power to make this show as good as I can now and into the future. We're going to deliver the guests that you want me to speak to and we're going to continue to keep doing all of the things you love about this show. Thank you.

Thanks for having me.

When I first articulated the concept of why in The Golden Circle, it was never supposed to be a commercial exercise.

I treated it like a scientific experiment, which is I had this little theory that seemed to have, and the reason I called it The Golden Circle is inspired by the golden ratio.

This one concept that seems to have sort of

you know, unlimited applications from architecture to understanding snowflakes, you know, understanding the Mona Lisa, like this one golden ratio.

And so that's what inspired me.

That's like I had this little concept that seemed to have unbelievable ability to help you, you know, better write a speech or better marketing or direct your career and decision making.

And so I chose to do the scientific method, which is I had a theory.

I'm going to keep testing it until it fails.

That was really the idea.

And so I would call people, I'd call different industries.

And I'd say, I have this thing.

Do you want to try it?