Simon Sinek

And they'd say, well, have you ever done it in manufacturing before?

And I go, no, no, but I'd love to try.

Well, how do you know it's going to work in politics?

I don't, but let's give it a try.

And I was very honest and it just kept working.

And because I wasn't trying to sell anything, it actually helped the idea spread.

But long story short, long story, less excruciatingly long, it kept working.

It just kept working.

And there's a point at which I was like, all right, this is a real thing.

It's based on the biology of human decision-making.

So until the biology of our brains changes, it's not going anywhere.

The thing that has evolved is finding even more uses and applications, obviously, because that's just an ongoing learning journey.

And the thing that I'm super proud of

If there's any evolution, I think the evolution has happened outside of the idea.

The evolution has happened in the marketplace, right?

So when I first started, the concept of talking about purpose at work was like, you could not say the word purpose and work in the same sentence.

You would literally, you'd be laughed out.

You couldn't be taken seriously in a boardroom.

Hmm.

And that was one of the reasons I didn't use the word purpose, by the way.