Simon Sinek

And so you're starting to see what is a more selfishly driven relationship

work mentality,

which would be the correct reaction to the environment that work has set.

And so to answer your question, how do you solve it?

I can't ask the employees to change.

That's not fair.

It's the companies that set the rules.

And so if you want to change the way employees behave, the companies have to change the rules.

And you are starting to see pressure from young people saying, I don't like the old system.

I don't necessarily know what the new system has to be, but I don't like the old system.

It just comes across as anti-corporate or stuff like that, right?

Sure.

But there are some young and some forward-thinking companies that are changing the rules.

They care.

Listen to that ooey-gooey, mushy-mushy word.

They care about their people.

They're coming up with incentive structures that promote growth, not just financial performance.

And the result is the people who work in those companies are fiercely loyal.

So Trek, the bicycle company, remarkable company, pushing the boundaries, changing the incentive structures.

The average tenure there is 30 years.