Simon Vance

Shimmick, who is in talks with the biggest of the big food companies about designing GLP-1 optimized products, said he was not anxious about big foods trying to overwhelm the brains of GLP-1 users with hyper-rewarding compounds. "'Taste and pleasure are very important,' said Shimmick, who seemed to be choosing his words carefully, but not the only thing."

Shimmick, who is in talks with the biggest of the big food companies about designing GLP-1 optimized products, said he was not anxious about big foods trying to overwhelm the brains of GLP-1 users with hyper-rewarding compounds. "'Taste and pleasure are very important,' said Shimmick, who seemed to be choosing his words carefully, but not the only thing."

There is an honest desire in the industry, he added, to support people in their weight loss journeys. Schimmick wouldn't say which companies he is speaking to about GLP-1 products. We are professional secret keepers, he said. Stucky had her team think about companies that might be a natural fit for their optimized creations for GLP-1 users.

There is an honest desire in the industry, he added, to support people in their weight loss journeys. Schimmick wouldn't say which companies he is speaking to about GLP-1 products. We are professional secret keepers, he said. Stucky had her team think about companies that might be a natural fit for their optimized creations for GLP-1 users.

As I was finishing up my Ozempic-inspired lunch, they started throwing around ideas. Could the Nourish Fit brownie become a high-protein cake mix sold by Betty Crocker, the General Mills brand? Or Hostess, Stucky said, could easily start a GLP-1 line. Nobody would know it was from Hostess.

As I was finishing up my Ozempic-inspired lunch, they started throwing around ideas. Could the Nourish Fit brownie become a high-protein cake mix sold by Betty Crocker, the General Mills brand? Or Hostess, Stucky said, could easily start a GLP-1 line. Nobody would know it was from Hostess.

Because GLP-1 side effects include gastrointestinal issues, how about reaching out to General Mills, the owner of Fiber One, Stuckey said, and offering to help it design products targeted to GLP-1 users. A 40-something restaurant owner from Pennsylvania had explained to his fellow participants in the Mattson Focus Group that since starting on Wegovy, he now has to force himself to eat.

Because GLP-1 side effects include gastrointestinal issues, how about reaching out to General Mills, the owner of Fiber One, Stuckey said, and offering to help it design products targeted to GLP-1 users. A 40-something restaurant owner from Pennsylvania had explained to his fellow participants in the Mattson Focus Group that since starting on Wegovy, he now has to force himself to eat.

Beef jerky is one thing that's just about bearable, But his fiber levels are way down. So Stucky suggested a jerky infused with a fiber source. Maybe inulin? Maybe psyllium husk? That is a really disgusting idea, she said. But we're good at making things taste good.

Beef jerky is one thing that's just about bearable, But his fiber levels are way down. So Stucky suggested a jerky infused with a fiber source. Maybe inulin? Maybe psyllium husk? That is a really disgusting idea, she said. But we're good at making things taste good.