Simone Giertz

So like I'm a human billboard, which is fine.

It grants me a lot of freedom to play around.

But if I am not well enough to be on a stage giving talks or be in front of a camera, everything stops.

Like it's such a pillar of a business and it can topple over at any given moment or like

YouTube could change the algorithm, like legislation could catch up and change how you're able to advertise on the internet.

Like it's so frail and I really felt like I need to diversify what I'm doing and also just to keep it interesting for myself.

So what I decided was to start a product business because also it's kind of this perfect combination of businesses where I can turn my YouTube channel into an R&D department because I have a reason to constantly be exploring things and churning out new products.

I can also do that as early audience testing and see what people are actually excited about.

And if there's something that I think would make an interesting product, I can pass that over to the product business.

And then once I'm ready to market that and sell it, I can pass it over to the YouTube channel.

So it's like I can kind of

Once I realized that YouTube didn't feel like an end goal for me, I was like, okay, then I can use it as a tool to accomplish these other things that I want to do.

And this was one of them.

So, yeah, it's a lot that went into it.

That's a decision that I made really early on where I was like, the Yetch store is supported by me, but it's separate from me.

It's not merchandise.

You don't have to know who I am or care about who I am to be interested in this product.

And if you go on the website, yetch.store, plug.

It's like it's – I'm on the about page.

Y-E-T-C-H dot store.